Friday, April 4, 2008

Brand Knowledge: The Benetton Group S.p.A.

If you ask anyone from the corporate team at the Benetton Group S.p.A. what is the group's core business, you will be told fashion apparel with the casual United Colors of Benetton, the glamour oriented Sisley, Playlife American college style, and Killer Loop streetwear brands.

The group was launched in 1965 by Luciano, Giuliana, Gilberto, and Carlo Benetton (often called the Benetton family), and is today present in 120 countries around the world. Its headquarters is in Treviso, Italy. The group produces over 150 million garments each year and has over 5,500 stores worldwide. Last year (2007) sales revenue was over 2 billion euro (that's $3.14 billion US).

The Benetton Group S.p.A. is listed on the Borsa Italiana, the Frankfurt Stock Exchange, and the New York Stock Exchange.

Verify: The Benetton Group S.p.A. Website

Make sure you know what you are buying and who you are supporting. Because nothing beats knowing.

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