Brand Knowledge: Gap, Inc.

In 1969, Doris and Don Fisher opened the first Gap store in San Francisco, CA. The company was started on a rather simple idea: To make it easier (back then) to find a pair of jeans. That first Gap store has grown into a few popular and well-respected global brands that are still making it easy to find a pair of jeans (and also a pair of shoes).

Gap, Inc. is a public company that trades on the New York Stock Exchange under the symbol GPS. The company rules over four brands: Gap (Iconic American Style), Banana Republic (Accessible Luxury), Old Navy (Great Fashion, Great Prices), and Piperlime (A Fresh Online Shoe Shop). Old Navy was the top earner in 2007, with $6.2 billion in sales in 2007 (Surprise! Surprise!).

Today Gap, Inc. employs over 150,000 people and operates over 3,100 stores in several countries around the world. The little engine that started in 1969 pushes on and heading in the direction of 40, after 39 long years of ups and downs. Gap, Inc. have had to overcome many accusations of being an organization that promotes and benefits from sweatshop labor, and is today recognized among the 100 best corporate citizens in the US.

Gap, Inc's Wiki

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