Thursday, August 2, 2007

Brand Knowledge: Phillips-Van Heusen Corporation

Perhaps you've never heard of Phillips-Van Heusen Corporation. That will change after you read this.

Phillips-Van Heusen Corporation is one of fashion's dominant players. Their brands include:
  • Calvin Klein (Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Jewelry & Watches, Calvin Klein Fragrance)
  • IZOD
  • Van Heusen
  • Arrow
  • Bass
  • Superba
  • Insignia
  • Geoffrey Beene
  • Michael Kors
  • Kenneth Cole (Kenneth Cole New York, Kenneth Cole Reaction, Unlisted by Kenneth Cole)
  • BCBG Attitude and BCDG Maxazria
  • Sean John
  • Chaps
  • Joe Joseph Abboud
  • Donald J. Trump)
Here is an extract from the Corporate Strategy page of their website:

'At PVH, we plan for change. We have a proven method and process in place that is designed to capitalize on its inevitability. We encourage and initiate strategies by all our businesses, thereby enabling us to anticipate and respond to opportunities that arise from shifts in retail channels or consumer preferences.'

Make sure you know what you are buying and who you are supporting.
Because nothing beats knowing.

Verify: Phillips-Van Heusen Corporation Website

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