Wednesday, August 22, 2007

Brand Knowledge: Luxottica Group

Which is more profitable, the hand or the eye? If you ask Luxottica they will tell you it is the eye. They rule the eyewear business worldwide (hands down). Perhaps your prescription frame or the sun glasses that you adore so much came from one of their manufacturing facilities. This from their website:

Luxottica Group is the world’s leading designer, manufacturer and distributor of prescription frames and sunglasses in the premium and luxury segments. It is a global leader in eyewear, with nearly 5,800 optical and sun retail stores in North America, Asia-Pacific, China and Europe and a strong brand portfolio that includes Ray-Ban, the world’s best selling sun and prescription eyewear brand in the world, as well as, among others, license brands Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Prada, Versace and Polo Ralph Lauren, beginning January 2007, and key house brands: Vogue, Persol, Arnette and REVO… (Wow!)

Their brands are listed on their website as:

Anne Klein, Arnette, Brook Brothers, Bvlgari, Burberry, Chanel, D&G, Dolce & Gabbana, Donna Karan, DKNY, Ferragamo, Killer Loop, Luxottica, Miu Miu, Persol, Prada, Ray-Ban, Revo, Tacchini, SferoFlex, Versace, Versus, and Vogue.

In addition to an extensive global network, the Group manages leading retail brands such as LensCrafters and Pearle Vision in North America, OPSM and Laubman & Pank in Asia-Pacific and Sunglass Hut globally. (More wow)

Excerpts from their mission and values:

Mission

We at Luxottica aim at protecting the eyes and enhancing the faces of men and women all over the world, by manufacturing and selling ophthalmic eyewear and sunwear characterized by their high technical and stylistic quality, in order to maximize our customers' wellbeing and satisfaction…


Values

  • Respect and fairness among collaborators; well-being in the work environment; the enthusiasm and engagement of everybody involved in the company's life: from personnel, to partners and up to investors.
  • A continuous commitment to maximize the value of each link in the business chain.
  • Complying with the legal regulations and customs of the countries where it operates; protecting the natural and social environment; abiding by the market rules, and conducting fair relations with competitors, suppliers and customers…
Make sure you know what you are buying and who you are supporting. Because nothing beats knowing.

Verify: Luxottica Group Website

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