Brand Knowledge: Polo Ralph Lauren Corporation

When Ralph Lauren entered fashion in 1967, we are sure he had no idea he would have grown to become such a great global icon. Forty years later, Ralph Lauren, who started with a collection of neckties, is Chairman and Chief Executive Officer of Polo Ralph Lauren Corporation, a billion dollar corporation.

This from their website:

What began forty years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.

Their brands include: Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, RL Childrenswear, Chaps, and Club Monaco.

Polo Ralph Lauren Corporation is a publicly traded company (NYSE: RL) with a very strong global presence. Their stores are present in many countries, including America, Canada, South Korea, Australia, England, and Brazil.

Their products fall in the following categories:

Men's fashion
Women's fashion
Children's Fashion
Home Fashion (including paint)
Fragrances
Accessories




Other businesses that Polo Ralph Lauren Corporation have expanded into over the years include:

RL Magazine
RL TV
RL Style Guide
RL Restaurant

Ralph Lauren has come a long way and based on the company's future plans it's safe to say that, as far as they are concerned, they still have many miles to go. (Growth Strategies)

Make sure you know what you are buying and who you are supporting. Because nothing beats knowing.

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