Monday, September 24, 2007

Brand Knowledge: Liz Claiborne, Inc.

On Wednesday June 27, 2007, Liz Claiborne, Inc. announced that their founder, Liz Claiborne, died at age 78. Liz Claiborne leaves behind empire Liz Clairborne, Inc., which she started along with her husband, Art Ortenberg, and two other partners, Leonard Boxer and Jerome Chazen, in 1976. Today Liz Claiborne, Inc. is a public company worth almost $5 billion. RIP Liz Claiborne.


This from their website:

Liz Claiborne Inc. designs and markets an extensive range of branded women's and men's apparel, accessories and fragrance products. Our diverse portfolio of quality brands - available domestically and internationally via wholesale and retail channels - consistently meets the widest range of consumers' fashion needs, from classic to contemporary, active to relaxed and denim to streetwear.’

Liz Claiborne, Inc. list their brands in two categories, Direct Brands and Partnered Brands:

Direct Brands
Their direct brands are Juicy Couture, Kate Spade, Lucky Brand Jeans, and Mexx.

Partnered Brands
Their partnered brands include: Axcess, C&C California, Claiborne, Concepts by Claiborne, Dana Buchman, DKNY Jeans/DKNY Active, Ellen Tracy, Emma James, Enyce, First Issue, Intuitions, J.H. Collectibles, Kensie, KensieGirl, Laundry by Design, Liz & Co, Liz Claiborne, Mac & Jac, Monet, Prana, Sigrid Olsen, Stamp 10, Tapemeasure, Tint, and Villager.

Liz Claiborne, Inc. is also a contender in the cosmetics and fragrances market. Their cosmetics and fragrances include: Their cosmetics and fragrances include: Bora Bora, Curve, LIZ, Mambo, Realities, and Soul.

More from their website:

The company also has the exclusive license to produce jewelry under the Kenneth Cole New York and Reaction Kenneth Cole brand names. In May 2007, the company entered into a partnership agreement with designer Narciso Rodriguez, providing for 50 percent ownership of the Narciso Rodriguez name and trademarks and an exclusive license to operate the Narciso Rodriguez business worldwide.

Make sure you know what you are buying and who you are supporting. Because nothing beats knowing.

Verify: Liz Claiborne, Inc. Website

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