Brand Knowledge: The LVMH (Moët Hennessy - Louis Vuitton) Group

LVMH (Moët Hennessy - Louis Vuitton) is an international group with over 60 so-called prestigious brands. (hmmm!). These brands fall in the categories of Fashion & Leather Goods, Wines & Spirits, Perfumes & Cosmetics, Watches & Jewelry, Retailing, and Publication. The LVMH brands include:

Fashion & Leather Goods
Louis Vuitton, Loewe, Celine, Berluti, Kenzo, Givenchy, Marc Jacobs, Fendi, Donna Karan

Wines & Spirits
Dom Pérignon, Champagne Moët & Chandon, Hennessy, Ruinart, Belvedere, Mercier, Chopin, Krug

Perfumes & Cosmetics
Dior, Guerlain, Kenzo, Givenchy

Watches & Jewelry
TAG Heuer, Zenith, Dior, De Beers, FRED, Chaumet, OMAS

Retailing
DFS, Miami Cruiseline Services, Sephora, Sephora.com, Le Bon Marché, Samaritaine

Publication
Connaissances des Arts

Here is an extract from the LVMH Group Missions and Values (from their website):

The LVMH Group Mission & Values

The mission of the LVMH group is to represent the most refined qualities of Western "Art de Vivre" around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.

In view of this mission, five priorities reflect the fundamental values shared by all Group stakeholders:

- Be creative and innovate
- Aim for product excellence
- Bolster the image of our brands with passionate
determination
- Act as entrepreneurs
- Strive to be the best in all we do

Interesting!

So, the next time you buy a so-called luxury brand, know what you are buying and who you are supporting. Because nothing beats knowing.

Verify: The LVMH Group

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